If you want to succeed in business, you have to get out there and get the customers to come into your store. It’s very similar as if you were a politician running for office and you wanted to get out the vote. Today, there are far too many small business people who spend all of their time online working on social networks trying to convince the Internet crowd to come shop in their store – they spend so much time doing this – but often to no avail.
As an online article author with some business experience you might be able to help small business entrepreneurs do more for less, therefore saving their business, getting new customers, and also growing their business eventually, expanding and hiring more people.
In other words you could do a lot for the small business community and for our economy. Promoting direct marketing strategies is a wise thing to do. Entrepreneurs and small-business people will get more money and bang for their buck when operating in this way, plus if they get good at this and cut their teeth in a down economy, when things get better they can ramp up their business very quickly using the same methods. Grassroots marketing in the form of direct marketing makes sense.
Even though it is quite simple and easy to do, so few businesspeople do it correctly, yes, there is a theory that if you have a great location in business, and you build a cool store then people will come, of course, we all know it doesn’t exactly work like that, and at some point that perception needs to be broken if these entrepreneurs are to succeed. Even if business is much about; location, location, location – the sole proprietors of these businesses need to realize that they are in a different location than their customer. They need to get out there and invite people to come in, knock on their door at their home or office.
Handing a flyer to someone on the street, on a soccer field, or giving them a coupon at their doorstep works wonders for increasing the customer base and that will eventually lead to more referrals as well. Perhaps you can tell a story, or give a case study or two to your readers. Contributing just one or two articles on direct marketing strategies, if all business article authors did that, we could really put a dent in our unemployment figures. Indeed I hope you will please consider this if you are currently writing on business topics and have a little bit of experience there.