Here’s the truth; you can really make money through direct marketing but only if you do the entire process right. Here’s how you can do that:
1. Know your audience. Obviously, you would want your marketing efforts to be focused and effective. This can only happen if you know your target market inside out. Aside from knowing their needs and demands, you must also know their preferences and the elements that can influence their buying decisions.
2. Target their pains. Talk about the pains that are being experience by your clients. If they are having problem with weight gain, talk about the rejection that they face during job interviews or when they are being stared at whenever they are in public places. This is one of the best things that you can do to push these people to do something about their problems and that is to resolve them using your products or services.
3. Get your prospects to like you. Whether you are sending your clients with direct mail or you are doing cold calls, it’s important that you get them to like you otherwise, you’ll surely lose their business. Empathize when needed; convince them that you do understand where they are coming from. Talk to them using conversational tone and be genuinely interested in helping them out. Also, treat them nicely and avoid sounding too pushy — they simply hate it.
4. Create a sense of urgency. This is the fastest way to get your prospects to make a purchase. Offer them with unbeatable deals but only if they buy right away. Say, “For a limited time, I can give you 30% discount. You can avail of this if you call us now!”